About Us
Designed in Australia, with love.
Founded in Melbourne, Forever New is a contemporary womenswear brand grounded in ever-evolving style. The kind that brings intention to everyday dressing, and makes special occasions feel like something more.
Timeless yet trend-driven. Elevated yet endlessly wearable. Understated yet bold. Our pieces are as multifaceted as the women who wear them, defined by quality fabrications, luxurious finishes, and style that stays relevant beyond the season.
We're one of Australia's fastest growing fashion retailers with over 390 stores globally, from downtown Auckland and Christchurch all the way to Toronto and the Middle East.
Our Executive Team
Managing Director
Carolyn Mackenzie
Carolyn is a global retail executive with over 30 years' experience in leading fashion and lifestyle businesses around the world. As Managing Director, she has successfully steered Forever New's evolution from a single market retailer to an internationally recognised brand.
Specialising in brand strategy, merchandising, product
development, and digital transformation, Carolyn plays a pivotal role in driving growth and turning customer insight into innovation. She is passionate about empowering high-performing teams and building brands that stay relevant and resonate with customers over time.
FOUNDER & CEO
Dipendra Goenka
The founder and CEO of Forever New remains just as enthusiastic and engaged with the brand as he was in 2006 at its inception. His hands-on, approachable demeanour and commitment to refined style are valued by his teams worldwide.
CHIEF RETAIL OFFICER
Louise Pearson
A passionate and dedicated business leader, Louise spends time travelling between our stores and head office, fostering relationships with our retail teams. With a highly customer centric approach, she works to ensure the brand 'makes it her moment' no matter where our customer chooses to shop.
GENERAL MANAGER PEOPLE & CULTURE
Lou Bilston
Lou Bilston is a commercially focused HR leader with extensive strategic and operational experience across multiple global retailers. Known for her exceptional communication and leadership skills, she effectively provides strategic advice while delivering innovative HR solutions in dynamic environments with proven results.
CHIEF FINANCE AND OPERATING OFFICER
James Pavone
James, our Chief Financial Officer is the strategic mind behind our financial roadmap. With a knack for crafting growth-driven strategies and an eye for opportunity, he paves the way for Forever New's continued success.
CHIEF INFORMATION OFFICER
Robert Lupone
Collaborative and customer-focused, Robert is committed to ensuring technology empowers every arm of the business. Overseeing global Technology functions, he delivers data-driven digital transformation solutions and operational excellence in an ever-evolving retail environment.
MEET OUR PEOPLE
Callum
Head of Digital & eCommerce
Hannah
Merchandise Planner
Tom
Junior Buyer Global
Lily
eCommerce Production Co-Ordinator
Olivia Ortega
Assistant Planner
Our Culture
The heart and soul of our brand.
Behind each collection is a talented team of creators and curators, committed to helping our customers discover and develop their own sense of personal style.
Behind every order is a passionate team of retail experts, dedicated to delivering a seamless shopping experience.
We're proud to be part of a culture built on inclusion, diversity, and collaboration, and we're always looking for people who share those values.
From learning and development opportunities to employee benefits and recognition, we're here to support the growth and success of our team at every stage of their career.
Our Benefits
Why join Forever New?
EMPLOYEE DISCOUNT
Receive a generous 40% employee discount, as well as seasonal discounts for family and friends.
LOYALTY & BIRTHDAY LEAVE
Enjoy the flexibility of birthday leave to celebrate your special day, plus loyalty leave with every year of service.
BIRTHDAY LEAVE
Retail managers enjoy the flexibility of birthday leave to celebrate their special day.
RECOGNITION AWARDS
Awarded to eligible retail managers to recognise outstanding contributions and performance.
SERVICE AWARDS
Receive a Forever New voucher on your work anniversary.
RECOGNITION AWARDS
Receive points through our Forever You portal to use on gift cards, vouchers, and charity donations.
LEARNING & DEVELOPMENT OPPORTUNITIES
Access ongoing learning and development programs designed to foster your personal and professional growth.
WELLBEING & ENVIRONMENTAL INCENTIVES
Take part in incentives that support wellness and contribute to a more sustainable future.
RECRUITMENT REFERRAL INCENTIVES
Get rewarded for helping us find the right person for an open role.
EMPLOYEE DISCOUNT
Receive a generous 40% employee discount, including seasonal discounts for family and friends.
LOYALTY & BIRTHDAY LEAVE
Enjoy the flexibility of birthday leave to celebrate your special day, plus loyalty leave with every year of service.
EARLY FINISH FRIDAYS
Finish early on the last Friday of every month and enjoy a little extra time for yourself.
SERVICE AWARDS
Receive a Forever New voucher every year on your work anniversary.
RECOGNITION AWARDS
Receive points through our Forever You portal to use on gift cards, vouchers, and charity donations.
GLOBAL BUSINESS
Gain exposure to a global business that operates across five continents.
FOOD & BEVERAGE DISCOUNT
Enjoy subsidised coffee and lunch at our head office cafés.
SUBSIDISED CAR PARKING
Enjoy the convenience of subsidised car parking to help with the cost of travel.
HEAD OFFICE LOCATION
Thrive in our Richmond location, close to great cafés, restaurants, and amenities.